Their popularity has only risen since their launch on the platforms in early The most effective way for brands to get in on GIF stickers is to create their own. These can be branded, product-focused, animated, and more. Other brands use their sticker GIFs as a way for fans to interact with their Instagram campaigns or contests. Benefit Cosmetics , for example, is on a mission to find the next big brow trend this summer via Instagram contest. Start simple — consider the assets you already have. Do you have video or a series of photos that you could stitch together to make a GIF? If not, consider partnering with a creator.
Why Are GIFs Gaining Popularity?
What do Barack Obama, the sloth from Zootopia , and a bear waving its paw have in common? Since their creation 30 years ago, the looping clips have followed a rocky path to stardom, going from ubiquitous to repudiated and back again. Thanks to the humble GIF, no emotions are too big or small to capture in animated image form. Developer Steve Wilhite and his team at tech giant CompuServe had a problem to solve: how to make a computer display an image while also saving memory. It was , four years before the advent of the World Wide Web, when users who wanted to access email or transfer files did so with hourly subscriptions from companies like CompuServe.
A GIF Is Just an Animated Image
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Facebook is now allowing users to upload GIFs — just like they would an image or video on the platform — without having to rely on an external GIF-hosting service. Facebook has always been hesitant to bring GIFs to its platform, fearing that they would lead to a bad user experience for people. So, up until now, the ability to post GIFs on Facebook has been limited, and has taken many shapes over the years. Then, Facebook extended that feature to Pages as well. Now, users can post GIFs just like they would do with any image or video. The new feature was introduced silently, and so only a few users have realised that it is actually possible. Also, it seems to be available only on desktop for now, not mobile. The way it works is simple. Click To Tweet. Just like videos, it will autoplay and loop within your News Feed.